Endowus has introduced WealthHERWay to support women investors in Hong Kong and Singapore through research and investment education. The programme was announced ahead of International Women’s Day on 8 March and aims to address the investment gap as women take on a growing share of financial responsibility.

Samuel Rhee, Co-Founder and CIO of Endowus, highlights the firm as part of the ecosystem enabling CPF’s new life-cycle portfolios slated for 2028.

Endowus’ latest brand campaign opens with a familiar feeling for many investors: noise.

Endowus Hong Kong's managing director and head of Hong Kong, Steffanie Yuen, said at a media luncheon on Thursday that the company's client base doubled year-on-year last year, while assets under advice tripled, with 98 percent of clients achieving positive returns.

In his responses for the Asian Private Wealth Management Outlook 2026, Gregory Van, CEO of Endowus, outlines how UHNW and HNW client expectations are shifting towards greater discipline, evidence-based decision-making, and goal alignment amid persistent volatility and information overload. He highlights a growing demand for clarity over activity, transparency over complexity, and confidence over noise, alongside rising engagement with diversified, goal-driven portfolios. Across advisory design, technology adoption, talent strategy, and long-term growth priorities, Van emphasises Endowus’ focus on conflict-free advice, intelligent use of AI and automation, and a tightly aligned operating model designed to help clients make better decisions and stay invested through changing market regimes.

Private markets aren’t just for the ultra-wealthy anymore, but access doesn’t always mean suitability. Understanding the risks, liquidity and its role in your overall portfolio is key. Sheryl Choong from Endowus shares with Andrea Heng to explain how to approach them with clarity and confidence.

Endowus is positioning its Hong Kong business around a different understanding of wealth, liquidity and incentives, adapting a fee-only fiduciary model to a market shaped by property concentration, capital constraints and widening inequality.

Endowus partners with fund manager, Avanda Investment Management, to offer equity strategies on its platform. As one of the first three asset managers appointed under the Monetary Authority of Singapore’s (MAS) Equity Market Development Programme (EQDP), Avanda’s focus on local SMID opportunities will complement Endowus’s capital deployment to investors and broader markets.

Endowus’s assets surpassed US$10 billion after a fresh funding round that raised over $70 million led by Illuminate Financial. The firm’s alternatives business also expanded threefold, reaching more than US$500 million.

Endowus closes over US$70 million in funding led by Illuminate Financial to accelerate expansion in Singapore and Hong Kong. These funds will be used to expand retirement opportunities, AI efficiency and B2B solutions. Their growing client and asset base has also contributed to more than US$10 million in Endowus’s assets.

RBC BlueBay Asset Management has partnered with Endowus to bring their high quality institutional-grade strategies and fixed income expertise to Singapore. The specialist asset manager’s first entry into Asia is highly relevant for investors seeking alternatives beyond traditional bonds, due to RBC BlueBay’s full spectrum of global credit. The partnership introduces new investment solutions that were mostly available in other international markets.

Endowus Managing Director and Head of Hong Kong, Steffanie Yuen provides valuable insights for the Hubbis Greater China Private Wealth Leadership Review 2025. She emphasizes diversification and alternate investments in private markets and hedge funds is increasingly important for affluent and high-net-worth investors to minimize volatility. To meet this demand, Endowus Hong Kong has launched flagship fund-of-fund portfolios and AI-enhanced advisory to assist with the complexities of portfolio construction while guaranteeing independent, conflict-free advice.